How to write irresistible headlines

How to write irresistible headlines

80  per cent of readers never make it past the headlines of your posts. In the words of the godfather of  advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you […]


Copy crime! Overuse of capitals

Copy crime! Overuse of capitals

My former colleagues used to call me the ‘capital letter Nazi’. So I think I’m well-placed to share a piece of copywriting advice that will help you make your writing easier to read, remove distractions – and avoid incurring the wrath of copywriters and journalists everywhere – keep your […]


5 books that will change your mindset

5 books that will change your mindset

On 9 June this year I quit my job. It was my first day back from a two week holiday in the Umbrian sunshine where I’d done little but soak up the sun, eat delicious home-made pasta and read voraciously. Every moment I had to myself I […]


Time-saving social media tools that will save your sanity! Part 2

Time-saving social media tools that will save your sanity! Part 2

Schedule, automate, engage Last week I spilled the beans on the tools I use to curate and create social media content. This week, as promised, I’m going to focus on my go-to tools for scheduling, automating and engaging. This is where the action happens – and the magic. Keeping […]


Time-saving social media tools that will save your sanity! Part 1

Time-saving social media tools that will save your sanity! Part 1

Social media is a huge time suck. Fact. The optimum number of posts to share per day on Twitter is between 10 and 20. Twenty! That’s a hell of a lot of content. And that’s before you even get to sharing on Facebook, Pinterest, Instagram, LinkedIn or […]


Start every day with a miracle – get a morning routine

Start every day with a miracle – get a morning routine

Does the stuff you do purely for you always fall off your to-do list? Is there never enough time in the day to fit in meditation, exercise, reading or whatever it is you know will make you a better and healthier human being, parent, writer – or […]


9 INDISPENSABLE WRITING RESOURCES YOU SHOULDN’T MISS OUT ON

9 INDISPENSABLE WRITING RESOURCES YOU SHOULDN’T MISS OUT ON

On the blog today I’m sharing a simple, but value filled, list of writing resources. Nine places you can turn for indispensable advice and guidance from the some of the best writers in the world. This is by no means an exhaustive list – I could spend a whole year […]