Category: Copywriting

How to get your home-based business online in one day (for under £100)

How to get your home-based business online in one day (for under £100)

Are you poised to launch yourself as a freelancer or start your own business but you aren’t sure why to start? Let’s get something important straight. Opening your doors for business doesn’t need to be complicated, it also doesn’t need to cost the earth. Far from it. […]


How to write irresistible headlines

How to write irresistible headlines

80  per cent of readers never make it past the headlines of your posts. In the words of the godfather of  advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you […]


6 habits that will improve your writing

6 habits that will improve your writing

I’ve lost count of the number of times I’ve sat at my desk staring at a blinking cursor, willing the words to come forth, and multiply. Or spent hours writing and rewriting sentences because no matter what I do the wording isn’t quite right. Inspiration can be […]